If you've ever driven the highways of South Dakota, even so much at the point of barely crossing the border, there's one place you'll see advertised time and time again.
Welcome to Wall Drug, an iconic oasis in the middle of South Dakota. Situated along US 14 and Interstate 90, this place has become a popular stopping point for motorists going between Rapid City and either Pierre or Sioux Falls. Wall Drug began as a simple drug store founded by Ted Hustead in the 1930's. With a simple drug store in a fledgling town suffering from the depression, and Mrs. Hustead unable to sleep from all the tourists driving by, she decided to try something different to help the business. Why not offer them free ice water so long as they stopped at Wall Drug in the hopes of purchasing something else? To help, she made several roadway signs spelling out a "jingle" to attract the drivers. The rest, they say, is history.
Today, Wall Drug is still very much an icon of pride for the city of Wall, the state of South Dakota, and just about anyone seeking to travel this country by road. The drug store still exists, and the backyard is still offering free ice water, although it is now self-served. Several more merchants have brought their western-themed wares to turn Wall Drug into a bustling plaza attracting thousands of tourists daily from all across the country. Perhaps check out the large dinosaur as you enter the city from the east. Have a bite to eat in their restaurant. Check out the shops both within Wall Drug and across the car parking street. Let the children play for a bit in the Wall Drug Backyard at the center of the plaza. Perhaps stop at the chapel for a moment of prayer and reflection. Even if you're only filling up a jug with free ice water, there's something for everyone.
The City of Wall is approximately 50 miles east of Rapid City, 300 miles west of Sioux Falls, and 117 miles southwest of Pierre. As you drive that way, be sure to check out all the different hand painted billboards, from various offerings at the store to how they have been featured on national media. Even the international public have taken themselves to creating their own homemade signs showcasing the distance to Wall Drug, many of which can be found on the walls of the building near the Wall Drug Backyard. The city is so aptly named because of the "wall" seen to the south, otherwise known as Badlands National Park. The city does have an assortment of other amenities, although the drug store is what has placed Wall SD on the map.
So the next time you're Following your Internal Compass, don't despair if the road seems long. Make a stop at Wall Drug.
Copyright 2021-24 Freedom Rolling.
Logo Image Courtesy Clipartmax.com
United States Image Courtesy Simple Maps